CAT-ITUDE, Not Just In Garfield:The Movie, or The Black Eyed Peas? More Like The Green Eyed Peas!... Who SUCK
Ok, I'm not sure which of many commercials I'm talking about, but this one has the very wise and ironic phrase in it
"Now you can control The Black Eyed Peas with the push of a button!"
I can't believe it! They finally admitted it! They are controlled by record executives, commercial sponsers and money. Now it's official, and on an annoying commercial too (like we need more of those! thanks a lot peas). When I heard that, I almost couldn't stand it.
Before this, the worst part of their career (besides their new music) was their role in Garfield: The Movie. If you haven't seen it, go rent it RIGHT NOW. It is a pathetic spectacle of unfunny jokes and a ridiculous plot (not unlike this blog). The idea behind this new rockin CGI Garfield is his ATTITUDE, or should I say...
CAT-ITUDE?
An obvious marketing ploy and a really stupid one at that (also used for the aforementioned new and improved Looney Tunes, The Loonatics). This seems to be the exact same reason that we find The Black Eyed Peas where they are today. Fergie = Catitude.
My theory is that it is no coincidence that The Black Eyed Peas were featured as guest stars in Garfield: The Movie. It was way more meta than just trying to sell a new single to young kids, which was of course one of it's main purposes.
Thesis Statement: The Black Eyed Peas are exactly like Garfield The Movie.
Firstly, the reason for both things to be existing is obviously for money. For the BEP's to go from quality and a a good amount of dedicated fans to bullshit radio hits that end up on Now That's What I Call Music Vol. 59 with an assload of fans is not just luck. In the same way, for Garfield the comic strip going from beloved comic to a completely unwatchable script, changes in main characters, and not a single funny joke throughout the movie means that they couldn't have done this movie just for the love of comic. Most importantly, though, is Attitude. I guess BEP's didn't have enough attitude or sex appeal to sell enough albums. So they got Fergie, a hip hopin, street talkin, trucker-hat-to-the-side wearin, tight wife-beater-but-looks-hot-in-a-leather-bra sportin, soul-singin, 'tude bringin chick from the streetz that is going to make sure that every member of the audience gets served!
Attitude? Check. Sex Appeal? Check
(Fergie, this is what she's most comfortable in when composing music)
This change in style and image worked wonders for BEP(as far as record sales and promotions), but wasn't quite so successful for Garfield. But hey, the kids seem to like the film. I've always been plagued with the question, Why is advertising so stupid and so manipulative with stereotypes and ridiculous things they thing will get the youth interested? and then I realized it's because it really works. Then I realized that it works because the people are stupid and like shit. And that's my point.
And for your viewing pleasure, some photos:
Fergie still BRINGS IT, even when she's inspiring the little people. And by little people i mean midgets.
The Black Eyed Peas, seen here in their original form:
Shut Up, indeed. I couldn't have said it better myself, except of course in the preceding post I just wrote.
-Jordan, blue-eyed pea.
1 Comments:
At 2:18 AM, Anonymous said…
garfield 2 is out next summer! can. not. wait!
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